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Turtle

Campaign
Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by BBDO, Spain for WWF, within the category: Public Interest, NGO.

Caption

No water, no life.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriters: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Illustrator: Lucía Ares
Art Buyer: Javier Luján
Account Supervisor: Verónica Félez
Client Services Director: Paco Ribera
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sukhdev's picture

no idea.. wht this ad is about!

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
monoliz's picture

this is not ad

monoliz
Activity Score 1304
morse's picture

I can't really connect the dots...

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture

I guess its a water paint colour drawing... and since there is no water there are just rough strokes symbolising the animal. Not a bad thought i would say...

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

certaintly's picture

i didnt even see a turtle until i looked at the title

certaintly
Activity Score 3994
fernando aljaro's picture

Me gusta, pero me parece que hubiese sido mejor si el título fuera en positivo.

fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

kleenex's picture

it is hard to make out the animal in a couple of ads.

kleenex
Activity Score 54883
Web Designer/Developer
CommandZ's picture

I get the whole water color thing but these are marginal at best. Now HERE is a nice piece for Water IS life.
http://www.youtube.com/watch?v=XYf82F3CHYo&feature=youtu.be

CommandZ
Activity Score 2509
Creative Director
jackblack's picture

I like the thought, but not the execution.

jackblack
Activity Score 2359
Art Director
Mongoose's picture

A client paid for this... seriously?

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

lzhlnrzn's picture

It's too vague in terms of the visual. Some takes a while longer to identify the animal in question. This would be similar to a case of finding shapes in the clouds, some would say they see a turtle others may say they see a mossy rock. But I wouldn't say it is completely bad.

lzhlnrzn
Activity Score 196
Copywriter |

IZN

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