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Serial Killer - Turtle

Campaign
Published/Aired: 
October 2018
WWF: Serial Killer - Turtle

Description

Plastic is a serious threat to marine life. Millions of creatures die in oceans because of plastic pollution. We consume unnecessary plastic unconsciously everyday and this needs to be put to a limit. We are all responsible for this. The idea was to show that the ocean is literally trapped inside plastic leading to the death of it's creatures.

Print advertisement created by Miami Ad School, Germany for WWF, within the category: Public Interest, NGO.

Caption

More than 1000 turtles are killed every year from plastic pollution in oceans. You are guilty by association.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director / Copywriter / Illustrator: Abdo Soliman
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