Serial Killer - Mammal

October 2018
WWF: Serial Killer - Mammal


Plastic is a serious threat to marine life. Millions of creatures die in oceans because of plastic pollution. We consume unnecessary plastic unconsciously everyday and this needs to be put to a limit. We are all responsible for this. The idea was to show that the ocean is literally trapped inside plastic leading to the death of it's creatures.

Print advertisement created by Miami Ad School, Germany for WWF, within the category: Public Interest, NGO.


700 species of marine mammals could go extinct because of plastic. Death is caused by ingestion of plastics, suffocation, infection and entanglement.You are guilty by association.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director / Copywriter / Illustrator: Abdo Soliman
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donamha321's picture

Good message. environmental Protection

Activity Score 6
Marketing Manager at Thư pháp Tịnh Anh
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