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Lungs

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Published/Aired: 
April 2008
WWF Print Ad -  Lungs

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Description

Print advertisement created by TBWA, France for WWF, within the category: Public Interest, NGO.

Caption

Before it's too late.

Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor: Laurent Lilti
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Highest Rated

LeeHarvey's picture

Heck, why not skip the whole ad and save some trees!!!!
(haha, more points......)

LeeHarvey
Activity Score 3045
Creative Director
bknowlden's picture

My first thought at this is to say that students can't do tabasco sauce or condom ads, so can we give this client a break? But, this is a really beautiful execution. Nice job.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Great! but terrible and very ordinary tagline.

Guest
kurtberengeiger's picture

Skip the strapline. The visual is self-explanatory. The WWF logo does the ncessary pay-off work.

kurtberengeiger
Activity Score 7323
Copywriter
Guto Araki's picture

Maybe it's already too late. (Good Art Direction tho)

http://adsoftheworld.com/media/tv/public_awareness_global_warming

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
john doe's picture

Perfectly executed. But the idea is definitely first thoght. And the tagline is really weak.
I'd expect more from these creatives.

john doe
Activity Score 1571
Art Director
Guest's picture

it was even done in greece before for the fires in athens 2 yrs ago...
but yes the artwork is nice.

Guest
Guest's picture
Guest
Guest's picture

Similar ad ???? What kind of beer you drink????

Guest
Guest's picture

share your drugs!

Guest
Guest's picture

Done done done.

Guest
nivaldo9's picture

Look link "Brasília Shopping". Google it.

Nice, but the devastation is harder than this.

www.vamosfalarmal.com.br

nivaldo9
Activity Score 6
Agência de propaganda
nivaldo9's picture

error: no look link, look like!

nivaldo9
Activity Score 6
Agência de propaganda
deepside's picture

concept is boring.but look really nice

deepside
Activity Score 177
hongkong
the_popeye's picture

not bad

the_popeye
Activity Score 8
Art Director
Guest's picture

I made these ads with a similar concept/tagline a year ago - check them out http://www.youtube.com/watch?v=8mexqOWZxPs

Guest
Guest's picture

I don't think so

Guest
ManojMaani.com's picture

Nice...congrats!

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
icanthink's picture

nice execution!

icanthink
Activity Score 270
Creative Director
Guest's picture

What is it with you lot....the minute a good Ad appears you all rush to say "it's been done" , "it's a first idea" blah blah blah,
So what the message works for this campaign because like the one that it's apparently copied the idea is generic so it can be used!
It's also beautifully done, it's strong and clear....and you don't need to put a great Tagline with it because what needs to be said is shown!!!!

Guest
Stevil's picture

I agree with you on a certain level. I'm also tired of hearing those "catch phrases" on this site! I wish people would come up with some constructive criticism. That being said, I love the ad, but feel that it might be lost on a percentage of the public who are not familiar with the World Wildlife Foundation... When I first looked, I thought it was an anti-smoking campaign or for lung cancer. Even considering that I have donated to WWF for the last few years. Just my first reaction though. Still some amazing art!

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
Guest's picture

Those bums like to puff their chest, because they will never amount to anything more than a designer for their local city paper.

If the people who did all of the talking were in a creative meeting with a copywriter or as a group with the client(s) and they were asked to give their idea, they would probably claim anxiety disorder and ask to be excused to go home.

If these loudmouths were given two photos to color correct and extract from the background, they would probably resort to a tutorial site and constantly ask the creative director if they were doing it right.

If these nobodies were asked to work more than eight hours to finish a campaign, they would probably break down in tears and ask for their mommy.

If these wannabe-creatives were given a job to have done with a tight deadline, you would probably hear the next morning that they took their own...ahh, what the heck. You all get where I am going.

I agree with you about the bums and about the ad itself. :)

I agree with you

Guest
john doe's picture

what an excitement.
actually most like your work here... it is not blasphemic, if some don't regard it as perfect.

john doe
Activity Score 1571
Art Director
Guest's picture

wwf ads coming out? it must be time for Cannes

Guest
Guest's picture

I thought Erik Vervroegen left TBWA Paris one year back. When did he join back?

Guest
john ler's picture

"Released: April 2008"

I thought guests happened to make smart comments...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Carlos Garcia's picture

Tagline is weak but the art is pretty good actually.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

oh ... not bad... !!

Guest
Guest's picture

i feel like i've seen this idea (especially lately) a lot. and ads for thei client NEVER tell me anything new. done expressly for the purpose of awards shows.

Guest
mauricio1828's picture

I like it a lot, i luv it, but I agree, you can lose the tagline. Congrats!

mauricio1828
Activity Score 13
Guest's picture

Part of the problem here is that all the commentary here is actually first level...possibly along with the idea shown in the ad itself. I find it amazing how the only solution that people all too often have with ads like this is, "please, no more WWF ads!" or "no more condom ads!" or whatever. How about a constructive, strategic comment like, "the problem with this ad and ads like this is that it shows nothing new about the idea of the loss of trees and greenspace, and therefore nothing new and intriguing about what the client has to say to the world."

In a nutshell, this ad works in the same way as a manic street preacher showing up on the same street corner, uttering the same ramblings over and over again. Or the telemarketer calling the same potential customer with the exact same annoying sales statement at the exact same time on the exact same day of each week.

The problem with this ad isn't with the client, it's with the idea.

Guest
izmild's picture

Great idea. Great visual... I think the copy is strong enough.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

nemesis's picture

I think there's no need for the copy. The visual is strong and clear enough. Good concept.

nemesis
Activity Score 765
Creative Director
Guest's picture

Things that looks like other things. C'mon, this is very old. Forget about the agency, and consider just the idea: it's an old idea and execution.

Guest
Guest's picture

I like it. After reading the comments.. yeah, maybe it's something that looks like something else.. maybe it's an ad that's saying the same thing it has before.. maybe a bit alarmist.. but, metaphor, truth, and urgency, they all have their place.
I love the environment, but this doesn't make me want to go tie myself to a tree. Like smoking ads, if you want to cause change, you need something drastic, something face-slapping, like a bloodied panda bear in the crosshairs of a poacher's rifle because he doesn't have anywhere to hide anymore.. this doesn't stab me in the heart. But I think it looks cool. And WWF probably liked it. So that's good.

Guest
john ler's picture

I don't want to be negative, but with condoms ads and this one, TBWA Paris is far to be at his best this week...
Just an opinion. I mean, what might have been good coming out from many agencies just doesn't fit to TBWA.
Wake up guys !
before it's too late

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

정말 마음이 많이 아파요. 어떻게 저렇게 아름다운 자연을 훼손시킬수 있는지..
또한번 많이 느끼고 갑니다.

Guest
Guest's picture

If this ad won any international award, there's only one explanation: lobby.

Guest
DarkSide's picture

I expect more from tbwa paris.
Just a regular idea, well photographed

DarkSide
Activity Score 1066
Other
miles's picture

simple and strong. I think there's no need for the copy.

miles
Activity Score 306
Graphic Designer
john ler's picture

Agreed. No need for the copy. And even less for the visual.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
LeeHarvey's picture

Heck, why not skip the whole ad and save some trees!!!!
(haha, more points......)

LeeHarvey
Activity Score 3045
Creative Director
john ler's picture

reminds me of this nice outdoor from Saatchi Paris :

http://lalbumnpo.files.wordpress.com/2007/05/wwfpapersave.jpg

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Great campagnable idea.

No need for copy.

Guest
Guest's picture

obvious and weak

Guest
louie_wang's picture

very nice!great!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
Guest's picture

sorry but its a cartoon idea and first thought also sorry for tbwa paris.
you have to much much much ideas with your big big big budget!!!

Guest
Guest's picture

sorry but its a cartoon idea, i expect better from tbwa paris. sorry guys but use your big big big budget for much brilliant ideas!!!

Guest
someone's picture

What are the dimensions of this poster ?

someone
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