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Lion

Campaign
Agency Network: 
Published/Aired: 
December 2018
WWF: Lion

Description

This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.

Print advertisement created by Stellar, Egypt for WWF, within the category: Public Interest, NGO.

Caption

Your amusement or my life.

Advertising Agency: Stellar, Cairo, Egypt
Creative Director: Tariq Nasr
Creative Associates: Moustafa Mamdouh, Mohamed El-Sayed
Art Director: Mahmoud Hamdy
Senior Designer: Islam Yehia
Copywriters: Tariq Nasr, Moustafa Mamdouh
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