Fish

Agency Network: 
Published/Aired: 
January 2008
WWF:  Fish
WWF Print Ad -  Fish

Description

Print advertisement created by Germaine, Belgium for WWF, within the category: Public Interest, NGO.

Caption

Stop climate change before it changes you.

Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisir
Art Director: Gilles Stienon
Copywriter: Geerard Van de Walle
Photographer: Christophe Gilbert
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Highest Rated

thirty6chambers's picture

Seriously.

thirty6chambers
Activity Score 1464
Art Director
That One Guy's picture

This is cool and different from what i have seen. But why would he be turning into a fish?

That One Guy
Activity Score 266
University of Houston
krautland's picture

second cool and different. fish - rising water levels.

krautland
Activity Score 3216
Art Director at erm... no calls please.
ackattak's picture

Hypothesis:
Global warming inevitably melts the ice at the earth's poles. Ocean levels dramatically rise. Then, overnight, we all turn into fish-people.

ackattak
Activity Score 396
Copywriter
crisis's picture

Why would you say it was cool if you didn't get it?

crisis
Activity Score 187
Writer
thirty6chambers's picture

Seriously.

thirty6chambers
Activity Score 1464
Art Director
man thurd's picture

Looks like Val, Malantic, Ald, and company.

man thurd
Activity Score 76
Singapore
That One Guy's picture

I understood what he meant with the visual but perhaps the guy could turn into something else.

That One Guy
Activity Score 266
University of Houston
brain123's picture

Different concept, same idea. It's like putting that copy and the WWF logo on these ones:

http://adsoftheworld.com/media/print/arena_sea_man
http://adsoftheworld.com/media/print/arena_shark_0

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
R. Rinaldi's picture

Looks like Terence but more like Eugene and Mr. Bean.

R. Rinaldi
Activity Score 686
Singapore
man thurd's picture

No. More like Oliver, Karen and Jessi.

man thurd
Activity Score 76
Singapore
wildbore's picture

nice but 2much!

wildbore
Activity Score 749
Creative Director at - - -
copywriter_n's picture

A bit far-fetched

copywriter_n
Activity Score 52
Bangkok
StuartLittle's picture

there are 200 % better ads on Global Warming than this one.

StuartLittle
Activity Score 466
Other
Ravages's picture

Ugh! And, bad science. Worse advertising.

Ravages
Activity Score 842
Brema's picture

Good stuff.. if am gonna turn into a fishy let me be a killer shark and those bastards propagating global warming will be bait

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

tamer samy's picture

shit disgusting ad !! there were a lot of executions to do that in different way..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

Yeah? Like something pretty? That would be beside the point. It IS disgusting what happens to Earth.

Guest
rave's picture

what is he? Is he "SELFISH" ????

rave
Activity Score 51
art director
-DaMontana-'s picture

jejjejjej

-DaMontana-
Activity Score 118
desailly's picture

I've dated worse.

desailly
Activity Score 470
Copywriter
Kateter's picture

ROFL!

Kateter
Activity Score 2029
Copywriter
Copydog's picture
Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
FlyingDogs's picture

Baaahahahahaah!!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
CharlieR's picture

cool idea, good art. only i'm mising gills.

CharlieR
Activity Score 92
düsseldorf
mpared's picture

scary!!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Zeus's picture

this mushrooms can be dangerous...dont take to much

Zeus
Activity Score 906
somewhere
picktokyo's picture

this is horrible indeed

picktokyo
Activity Score 1404
Copywriter at JWT
Mahantesh G Harti's picture

One day man become fish

Mahantesh G Harti
Activity Score 8
Orchard Advertising (P)
matt pugh lcc's picture

Fail.

matt pugh lcc
Activity Score 20
London College of Communication-BA Honours Advertising Yr 2
man thurd's picture

Horrible, looks like Peter.

man thurd
Activity Score 76
Singapore
simon.gross's picture

This ad doesn't work.

Will anyone believe that climate change will change them at all during their lifetime?

I doubt it.

Add the fact that it offers no solution to the problem, other than to repeat that by now meaningless phrase and it becomes a simple exercise in nonsense.

Half art for the sake of art, half simple, ordinary fearmongering.

I think it's unlikely that a single person will change their behaviour as a result of this ad.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Wesson's picture

Dear Simon,

Since it's obvious that you don't have a clue and as I am only here to help, let me enlighten you. It's advertising, not science. And the technique is called 'taking a leap'. It's an exaggeration, to make a point or get a message across. The point being that the whole earth will flood if we continue like this. Of course, this technique demands just a hint of imagination of the beholder. Which you obviously lack. My mistake, it won't happen again.

Wesson
Activity Score 2
Germaine
man thurd's picture

Jack Sotto look=alike.

man thurd
Activity Score 76
Singapore
STYLEandPROFILE's picture

not

STYLEandPROFILE
Activity Score 34
Art Director
Stereocuco's picture

that one guy is a stupid

Stereocuco
Activity Score 4
Dusan Zica's picture

Innsmouth folk.
finaly. : )

Dusan Zica
Activity Score 116
Copywriter
hartzz's picture

wow this advertisement is very good... I like this ads very much :)

hartzz
Activity Score 2
SMAK3
Guest commenter's picture

Has no one seen WATERWORLD? Mutant!

Guest commenter
Guest's picture

Love the ad

Guest
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