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Elephants

Campaign
Agency Network: 
Published/Aired: 
April 2009
WWF Print Ad -  Elephants

Also From This Campaign 3

Description

Print advertisement created by Ogilvy, Ukraine for WWF, within the category: Public Interest, NGO.

Caption

When you leave the light on, you're not the only one who pays.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
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amin24e's picture

beautifull work
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
TRICKY's picture

what does keeping the lights on have to do with running elephants?

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

sold's picture

my question too

sold
Activity Score 3305
Copywriter
Guest's picture

Nice....6/10

Guest
Guest's picture

nice but makes no sence

Guest
coronam's picture

the other two in the campaign work a lot better.

coronam
Activity Score 162
Copywriter
hesham00's picture

come on guys its great piece " save power.. save tree"

www.heshamsamir.com

hesham00
Activity Score 48
Creative Director at TBWA\Saudi |

.............................................................
www.heshamsamir.com

sebarestless's picture

notice the small elephant disappearing because of the light

sebarestless
Activity Score 116
john ler's picture

Clever and new approach, i like it !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

good ad, excellent copy.

Guest
sold's picture

art is good, but this dont show light killing elefants, and another question: i can never get lights on?

sold
Activity Score 3305
Copywriter
Guest's picture

great copy. Strong idea. Good art. Weak photo.

Guest
Guest's picture

i like the logo placement. :))))

Guest
Guest's picture

Nice

Guest
capywriter's picture

not a fan of this execution, others are better

capywriter
Activity Score 5512
Copywriter at Freelance
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