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Elephant

Campaign
Agency Network: 
Published/Aired: 
November 2011
Like
23
Views
3051
WWF:  Elephant

Description

Print advertisement created by BBDO, Spain for WWF, within the category: Public Interest, NGO.

Caption

Desertification destroys 6.000 species every year.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim
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Highest Rated

NONE™'s picture

NIce visuals.

NONE™
Activity Score 209
Other |

NONE™

thedesignaddict's picture

Best of the lot. Nice execution.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kco's picture

Desertification ok..... y que puedo hacer yo al respecto, yo tengo que hacer algo o solo me informas como un funfaq, (respuesta esperada del lector?)

kco
Activity Score 56
Copywriter at UCG
CrackerJackFlash's picture

Nice.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

wonwaywoo's picture

Very good concept and execution

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
CommandZ's picture

NIce visuals on this one and the Cheetah, but is "desertification" a real word? Sounds like something George W. Bush would utter as he mangles the English language.

CommandZ
Activity Score 2511
Creative Director
JakeDaynes's picture

Yeah, it is.

JakeDaynes
Activity Score 58
Marketing Manager at Diamond Delivery
CommandZ's picture

Thanks Jake, I was joking BTW.

CommandZ
Activity Score 2511
Creative Director
andylefty's picture

Gorgeous art direction!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
NicoCiego's picture

Bravo!

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Prasad Weerasekara's picture

wow. very nice press campaign.

Prasad Weerasekara
Activity Score 655
mr.x's picture

WWF always have good ads^^

mr.x
Activity Score 998
Forsbergs Skola
MicheleVirgilio's picture

Campagna spettacolare! WWf sempre alla grande

MicheleVirgilio
Activity Score 2617
luckyzebra's picture

Very nice artwork.

luckyzebra
Activity Score 93
esteb's picture

No idea, great execution.

esteb
Activity Score 673
art
Nike Diesel's picture

I think this one is the one that makes the most sense of the whole series IMO
Minus the lighting and shadow.

Nike Diesel
Activity Score 13718
Art Director
Jayasree Paul's picture

good job...

Jayasree Paul
Activity Score 8
Art Director
bobby666's picture

salute to the team... classic stuff

bobby666
Activity Score 1462
RMG Connect, India
shaun1800's picture

Average idea, great execution.

shaun1800
Activity Score 293
Copywriter
NONE™'s picture

Bien.

NONE™
Activity Score 209
Other |

NONE™

NONE™'s picture

NIce visuals.

NONE™
Activity Score 209
Other |

NONE™

takyuz's picture

wonderful

takyuz
Activity Score 120
Creative Director
Hadrons's picture

strong image

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

superchaval's picture

Powerful, strong, great concept, great execution! bravo.

superchaval
Activity Score 27
Álvalos Publicidad / Boutique Creativa
manishchavan's picture

Good Job................

manishchavan
Activity Score 9
Graphic Designer at Pune
Phil Indeblanc's picture

Nicely done!!

no photo/edit credit?

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
merio's picture

The visual is good but I've already seen it. Not very strong

merio
Activity Score 11
Copywriter
celini's picture

Quizás la idea ya esté vista, pero le han sabido dar un giro original a la visualización y la realización es impecable. El resultado: gran impacto y un mensaje que se capta a primer golpe de vista.

celini
Activity Score 90
mariolakownacka's picture

wonderful and sad at the same time

mariolakownacka
Activity Score 30
KimKong's picture

I find these images to be really strong and think they perfectly convey the message of this campaign. I shared this with several people. This particular one happens to be my favorite of the lot.

KimKong
Activity Score 198
kr34t1v3's picture

The mundane reality packed in to the message smoothly but one issue would be much realistic if the Tusker was chosen in a more depressed stance than this in reality this stance of the Tusker signifies sort of more gracefulness. I know they just picked the image from somewhere.

kr34t1v3
Activity Score 33
Creative Director
krazy's picture

Delivers a very compelling and empathetic message, triggering emotions with the viewer, which is exactly what I think WWF was hoping for. Great execution.

krazy
Activity Score 153
Planner
kristiaji's picture

super execution! great visual.

kristiaji
Activity Score 28
Art Director |

| eijdA |

evikRAM's picture

Ultimate!

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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