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Chip & Chips

School: 
Published/Aired: 
June 2018
WWF: Chip & Chips
WWF Print Ad - Chip & Chips

Description

With just a play on words on the most famous English dish, this awareness ad shows how the world will be, in a simple way, if we do not start preserving the oceans and sealife.

Print advertisement created by PUCPR, Brazil for WWF, within the category: Public Interest, NGO.

Caption

Let's Keep the Fish. If we don't change now, by 2050 there will be more plastic than fish in the ocean.

Advertising School: PUCPR, Brazil
Creative Director / Art Director / Copywriter / Illustrator: Mateus Palermo
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