Agency Network: 
Published/Aired: 
March 2012
World Asthma Foundation:  Street

Description

Print advertisement created by Bates, United Arab Emirates for World Asthma Foundation, within the category: Public Interest, NGO.

Caption

Asthma can attack you anywhere.
Knowing your symptoms could save your life.
www.worldasthmafoundation.org

Advertising Agency: Bates PanGulf, UAE
Creative Directors: Prasanna Hegde, Richard Nugent
Creative Group Head: Rajaram Ojha
Art Directors: Abdul Shafeek, Vidhu Pv, Haja Mohideen
Copywriter: Sheldon Serrao
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everartz's picture

i think they should've shown the possibilities of asthma attacks in a variety of situations, unlike what is given here which weakened the campaign. unless it was meant to show it in an empty places that all sounded similar. but after all its instructive.

everartz
Activity Score 7613
Art Director |

| everartz |

Hadrons's picture

The position of the body is wrong. No accuracy, by over doing it they shoot themselves in the feet.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

why did she take her slippers off?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Hadrons's picture

Drama ...

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

JFDreamer's picture

I think they are trying to give it the typicall look of an alley crime. The line is too literall I agree

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

hidearshake's picture

Major causes of asthma in the UAE are dust and humidity and …both are missing.

hidearshake
Activity Score 132
None
krazy's picture

Horrible photoshop...

krazy
Activity Score 153
Planner
bobby666's picture

not working fellas... sorry

bobby666
Activity Score 1462
RMG Connect, India
neary jaclies's picture

sorry

neary jaclies
Activity Score 104
sang's picture

Why are all situations at night? And only in streets?
Asthma can also attack you at anytime. When you claim anywhere, show anywhere!

sang
Activity Score 53
Art Director at Ogilvy |

black or white

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