Agency Network: 
November 2009
Webank:  Banana
Webank Print Ad -  Banana


Print advertisement created by Cayenne, Italy for Webank, within the category: Finance.


Forget what's useless

Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Photographer: LSD
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begin_zero's picture

good work

Activity Score 8
pitted prunes's picture

great visual execution but visual metaphor is kinda far fetch. i dont really get what useless is referring to other than the fruit skin. if u are associating the trouble of peeling skin to the trouble of banking offline, then i think the line has to convey it clearer :)

pitted prunes
Activity Score 216
Guest's picture

I found it really clear. All the stuff you want, none of what you don't.

jorj's picture


Activity Score 638
Art Director at Senior Art Director
El Barto's picture

The skin of a fruit is far from being useless. Inconvenient, maybe. But useless? C'mon..
That's a "first idea" that was actually done. And nobody noticed it's neither logical nor actually funny.

El Barto
Activity Score 111
Art Director
thenewguy's picture

Interesting insight. Though, assuming you are right about the "first idea" thing (I see your point, but, it seems a tad presumptuous), I think this ad captures the idea that many bank customers feel there are numerous systems, processes and fees within a bank which are useless. The rat-maze line-ups for instance. Play that idea against a simple metaphor: that CERTAIN fruit skins are also considered useless and show it in one image and one good line of copy and I think that's effective. I wasn't screaming in laughter, but I don't think funny is the intended effect; more witty. And obviously the presented logic is abandoned, but, to highlight a more attractive idea: efficient banks.

But, agreed, an idea can always be taken further.

Activity Score 127
Copywriter at Quebec
mikeelrapido's picture

Great one!

Activity Score 1929
Copywriter at Evo S.C. |


Marlus Lau's picture

Interesting photoshop here, but It think this campaign is weird.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
jackmancer2017's picture

I love the photoshop but it's more for art then for ads.

silvi's picture

Livio Gerosa, good work!!

Activity Score 4170
Muhammad Imran's picture

those who says bad execution, actually they are jealous! :P

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

opi's picture

nice photo shop........
funny ads but i loved it.........i think for bank purpose its not a right ads

Activity Score 48
Graphic Designer
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