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Broke Meals

Agency Network: 
Published/Aired: 
September 2020
VIVA: Broke Meals
VIVA: Broke Meals
VIVA: Broke Meals
VIVA Print Ad - Broke Meals
VIVA Print Ad - Broke Meals
VIVA Print Ad - Broke Meals

Description

Millennials and Gen Z-ers always want the latest smartphone in their hand, it’s crazy. Sometimes it doesn’t even matter if this means they’re gonna be broke for a few weeks.

To show young consumers that they’re better off buying their new phone with the payment plans from VIVA, we used a fun metaphor well rooted on the meme-world they know so well.

Print advertisement created by McCann, Bolivia for VIVA, within the category: Electronics, Technology.

Advertising Agency: McCann Bolivia
Chief Creative Officer: Gonzalo Bagnasco
Creative Director: Matías Galarza
Creative Director: Mauricio Sanjinés
Art Director: Xavier Arandia
Art Director: Mauricio Sanjinés
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