In 2019, the American Medical Association classified violence against transgender people in the U.S. as an epidemic. According to the Human Rights Campaign, as of July 2020 at least 26 transgender people have been killed, already surpassing the total from last year. The majority of these victims are Black trans women. Many deaths also go unreported, and victims are often misgendered.
Google Trends data reveals the extent to which America is searching to understand this crisis; “transphobia” and “black trans people killed” are both being searched at an all-time high.
This professional campaign titled 'Black Trans Lives Matter' was published in United States in September, 2020. It was created for the brand: Google, by ad agency: Google Brand Studio. This Film medium campaign is related to the Electronics, Technology and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago by Principal: Molly Ishkanian of Noteworthy PR.
Advertising Agency: Google Brand Studio, United States of America