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Mountain

Campaign
Agency Network: 
Published/Aired: 
December 2008
Vichy / Apomea:  Mountain

Description

Print advertisement created by Jung von Matt, Germany for Vichy, within the category: Health.

Caption

Perfect protection
Now available at apomea.de

Advertising Agency: Jung von Matt / Spree
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager
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Guest commenter's picture

Scheiße, richtig gut :)

Guest commenter
Copydog's picture

This is nice.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
krautland's picture

I second that.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Piet's picture

Why is the packshot not in the right hand corner, below, where it belongs? This looks strange.

Piet
Guest commenter's picture

Because you didn´t understand the idea... that´s why!!

Guest commenter
Piet's picture

I do not want to understand an ad that was so clearly not made to sell me the product. Any sunscreen/block does this. What is so special abput Vichy then?

Piet
hemmo's picture

don't want to understand is playing stupid. This is an excellent ad, I don't need words to understand that this product protects in the toughest circumstances.

hemmo
DarkSide's picture

Chile´s campaign that won in Cannes a couple of years ago (kids playing at the beach at night) is very similar in thinking. The difference is that that one is way better, was made first and has a much better art direction.

DarkSide
Activity Score 1066
Other
ivan's picture
ivan
Creative Director at Ads of the World
salamandos's picture

no way.. you did not get the twist of the actual ads.

salamandos
Activity Score 1947
Art Director
thirty6chambers's picture

2 ads for sunscreen that both talk about protection from sunlight? what are the odds?!?

thirty6chambers
Activity Score 1464
Art Director
DGCS's picture

Good, not gold.

DGCS
Activity Score 410
Art Director
Guest commenter's picture

Bronze? Tan?

I recommend the Wooden Squirl. A great award and just as good as the others. You will get a statue and you can add it to your award list.

Guest commenter
izmild's picture

good but there is no something special.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

izmild's picture

The message is delivered but nothing special in concept and art

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

winokur's picture

Nice to see a well executed ad that clearly sells.

winokur
Activity Score 47
Photographer at Winokur Photography www.winokurphotography.com |

Michael Winokur www.winokurphotography.com

Guest commenter's picture

Sells what? Sun tan lotion in general? Vichy always has a specific product benefit and communicates it.

Guest commenter
Guest commenter's picture

done

Guest commenter
AdvMan's picture

Simply İdea but something is missing on edit

İyi Reklam, Kötü Reklam
www.

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

Very simple, Very nice.

S&J

Guest
Guest's picture

sehr gut gedacht.

Guest
des4graphic's picture

maybe the last thing he want there is the sun protection

-----------------------------------------------|
\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

-----------------------------------------------|
\\Graphic in every where.... look around you!\\

Guest's picture

Brilliant!!!!!

Guest
jackmancer2017's picture

Smart ^^

jackmancer2017
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