Facing the sun

Agency: Camisa 10


On the PR front, the idea was to find a unique way to put the product in the hands os 200 target opinion leaders from a blogger and celebrity pool. We downloaded the photos of these woman on social medias. We then designed custom personalized packaging featuring the same picture on both sides. While one side of the package was exposed to the sun for a week, the other was protected from it.

This professional campaign titled 'Facing the sun' was published in Brazil in April, 2015. It was created for the brand: Vichy, by ad agency: Camisa 10. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Camisa 10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: Bruno Richter, Arthur Villas Boas
Copywriters: Victor Vicente, Igor Pontes
Video Photographer: Bernardo Richter
Audio: Silence


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