The Crib Death Turn

Agency Network: 
Published/Aired: 
October 2021
University of Bergen: The Crib Death Turn
University of Bergen: The Crib Death Turn
University of Bergen: The Crib Death Turn
University of Bergen Print Ad - The Crib Death Turn
University of Bergen Print Ad - The Crib Death Turn
University of Bergen Print Ad - The Crib Death Turn

Description

For decades the University of Bergen has affected the whole world with scientific discoveries. This year they celebrate 75 years, so to mark the anniversary, we promoted several of the research findings they've achieved since its founding.

One of these findings was Professor Trond Markestad and his team's research on crib death. For decades, sleeping on the stomach could lead to crib death, but they found out that newborns rather should sleep on their backs. Quickly after this research had reached the public, Norway witnessed a decrease in the number of crib death cases, and in the end, the statistics got halved.

To communicate this achievement, we created an interactive print where the readers could help turn a sleeping baby over on the right side. The print got published in one of Norway's largest news magazines, VG Helg, and local newspapers in Bergen.

Print advertisement created by TRY Advertising, Norway for University of Bergen, within the categories: Education, Health.

Advertising Agency: TRY Advertising, Norway, Norway
Creative: Mathias Sandvik
Creative: Hallvard Vaaland
Account Manager: Trine Hox
Photographer: Sara Angelica Spilling
Designer: Magnus Snickars
Designer (Reproduction): Anne Birgitte Nesse
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