The Coop-spiracy

Agency: ANTI AS


How can you make money selling stuff to yourself? In the latest campaign for Norwegian grocery chain Coop, a conspiracy theorist tries to expose the «truth» behind the co-operative.

The rise of mainstream conspiracy theories might not be the finest addition to modern culture, but the characters are the perfect antagonists to illustrate how different a co-operative is to traditional businesses.

Brainwashing, mind control, and bribes disguised as charity donations are among the topics the skeptical conspiracy character tries to uncover.

This professional campaign titled 'The Coop-spiracy' was published in Norway in February, 2022. It was created for the brand: Coop, by ad agency: ANTI AS. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 2 years ago by Account Director: Torstein Drogseth of ANTI.


Advertising Agency: ANTI AS, Oslo, Norway
Creative: Nora Eide
Creative: Kaja Wang
Account Manager: Hege Nalum-Utaker
Account Director: Torstein Drogseth
Creative: Per Berge Moe
Creative: Torbjorn Havn
Agency Producer: Linn Engen
Director: Mikael Samuelsen
Producer: Knut Jensen
Creative Director: Christian Hygen
Creative Director: Per Erik Jarl
Designer: Maria Myhre
Motion Designer: Aleksander Rønning
Motion Designer: Vivian Ramfjord


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