Immigrating to a new country is scary, tough and isolating. There are social pressures and it's hard to fit in when you just don't look the same or have the same interests. With one of the highest migrant rates, Berlin holds over 180 nationalities and nearly one-third (27.7%) of the population has a migration background. The city of Berlin has 3.8 million inhabitants making it the European Union’s most populous city.
On October 28th - National Immigrants Day, we give immigrants a feeling of belonging by highlighting the differences which make them stand out in the first place.
Regardless of the difference, we all belong as humans.
This student campaign titled 'You Belong X Berlin' was published in Germany in November, 2021. It was created for the brand: Berlin, by ad school: Miami Ad School. This Outdoor medium campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted 8 months ago by Art Director: Hajra Tariq of pinkrikshaw.
Advertising School: Miami Ad School, Berlin, Germany
Art Direction: Hajra Tariq