Watch 100 local ski enthusiasts on a rabbit hunt through the mountain tops, slopes, streets and even lakes of the Pyrenees.
For XX, skiing is about getting out there and having fun. It doesn’t matter if you're a beginner, the powder chaser or a park rat. Winter is a playground with enough room for everyone.
The idea behind the rabbit, played by well known French skiers Alex Remonnay og Leo Fourcade, is to inspire us all to get out there and explore everything winter has to offer.
This professional campaign titled 'The Hunt' was published in Norway in January, 2022. It was created for the brand: XXL, by ad agency: The North Alliance. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 8 months ago by Anorak: Anorak of Anorak.
Advertising Agency: Anorak, Oslo, Norway