Oh! Suzana

Agency Network: 
May 2012
Tok&Stok:  Oh! Suzana


Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Print advertisement created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

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kleenex's picture

interesting idea.

Activity Score 58777
Web Designer/Developer
Milan Solanki's picture

strict no, this isn't even an idea. chewed stuff

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
monte kelos's picture


monte kelos
Activity Score 205
Art Director
BLOODY FOOL's picture

good, not great.

Activity Score 199
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