Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.
This professional campaign titled 'Twitter Manuals' was published in Brazil in May, 2011. It was created for the brand: Tok&Stok, by ad agency: DDB. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 11 years ago.
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Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Marco Versolato
Creative Directors: Andre Pedroso, João Mosterio and Daniel Bottas
Creatives: Marcelo Bruzzesi, Marcos Abrucio, Ulisses Razaboni
Planners: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas, David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira, Yatan Cenciales
Account Supervisors: Polika Teixeira, Marcia Aguiar, Susana Poli, Marcelo Trivelato
Advertiser's Supervisors: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena