Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.
Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...
Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.
This professional campaign titled 'Worker And Kolkhoz Woman' was published in Russia in May, 2012. It was created for the brand: Sekunda, by ad agency: BBDO. This Direct medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted about 11 years ago.
Media: the prints were
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova