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Published/Aired: 
December 2009
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The Israel Women's Network:  Prostitution
The Israel Women's Network Print Ad -  Prostitution

Description

Print advertisement created by McCann, Israel for The Israel Women's Network, within the category: Public Interest, NGO.

Caption

Thousands of women in Israel are held against their will in the prostitution industry. Don't be an accomplice.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP creatives: Tal Raviv, Eldad Weinberger
Creative Director: Sigal Abudi
Art Director: Dana Moshkowitz
Copywriter: Ami Alush
Photographer / Graphic Designer: Yan Fedoroff
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monsieurange's picture

Buena síntesis visual, aunque creo que el arte podría haber quedado mejor.

monsieurange
Activity Score 520
Creative Director
SAM75's picture

I thought Jews were strictly religious.

SAM75
Activity Score 220
nassimh's picture

they are hypocrites...

nassimh
Activity Score 20
Art Director
punk's picture

seems like the jews have a dirty little secret.

punk
Activity Score 182

Done!

alexander_bickov's picture

Poor photoshop

alexander_bickov
Activity Score 3281
kamilwoojcik's picture

maybe but the message is clear

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
DBB's picture

you are a wise man nassimh. Not.

not all jews are religious.

doesn't change the fact that this print ok...

DBB
Activity Score 1216
pez's picture

is bad when an idea has something to say that the execution kills...
before doing this, call a retoucher or keep the idea for the future...

pez
Activity Score 1804
Creative Director
xcreativity's picture

Amazing concept and the idea for the visual is good but i guess it could be improved. Although thumbs up. def creates awareness and its very easy to get. congrats

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Mandark's picture

i love the idea, but the art director did a sloppy job. still, that fence is good...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Axl's picture

poor, poor, poor

Axl
Activity Score 266
Paris
thedesignaddict's picture

Decent student ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
art.vs.commerce's picture

great visual.

art.vs.commerce
Activity Score 566
Art Director
sonyx's picture

not so bad

sonyx
Activity Score 45
corkscrewkibitzer's picture

too cliche

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
dsklan's picture

nice,
retouching isnt so bad, its a non profit ad, what means no budget ad!

dsklan
Activity Score 1926
Art Director at homeshop
shortafella's picture

not good. it's like telling the thieves not to steal. you don't present the problem or the solution. not to be a complice because what? present the effects on the society or on women or why you shouldn't be a complice...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

silvi's picture

Wonderful, but what´s the solution?

silvi
Activity Score 4170
Copywriter
Patata Casada's picture

In my humble opinion as a student, I think the idea is ok, but Photoshop could be better and maybe it would have to offer some solutions, some reasonings..

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
spelling's picture

idea is not bad. But the execution.....

spelling
Activity Score 42
brandingworthspreading's picture

The idea is very interesting. The art is average.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

NomadDCLXVI's picture

well. Nice idea, but very poor artwork. looks like a sketch.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Jinxy79's picture

WOW!!!! I see bigotry and anti semitism has no boundaries..... these pigs are everywhere!

But, I do agree with Patata Casada's & Mandark's comments....what is the solution?

Jinxy79
Activity Score 63
Jr. Art Director
Jinxy79's picture

WOW!!!! I see bigotry and anti semitism has no boundaries..... these pigs are everywhere!

But, I do agree with Patata Casada's & Mandark's comments....what is the solution?

Jinxy79
Activity Score 63
Jr. Art Director
Spoonfeederxxx's picture

Gimmicky...

Spoonfeederxxx
Activity Score 641
Copywriter
michelangelo's picture

this is awareness campaign... don't patronize prostitution, report human trafficking, report pimps...

michelangelo
Activity Score 660
Kiy's picture

seriously ? The art direction is weak... And what's the message ? It's confused.

Kiy
Activity Score 28
rolling.stone's picture

Excellent

but leg doesn't look real, though fences are good

i appreciate the cause

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

pwucel's picture

Very close... another yard or meter... should be okay

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
maayan poplavsky's picture

my favorite

maayan poplavsky
Activity Score 51
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