Candies from outer space

Agency Network: 
Published/Aired: 
August 2013
Tent'a:  Candies from outer space
Tent'a Print Ad -  Candies from outer space

Description

Print advertisement created by McCann, Israel for Tent'a, within the category: Confectionery, Snacks.

Caption

We come in pieces.

Advertising Agency: McCann Boutique, TLV, Israel
Creative Director: Tal kamiabi
Art Director: Liran Elias
Copywriter: Amit Dana
Illustrator: Anna Rosenblum
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Highest Rated

certaintly's picture

lol

certaintly
Activity Score 3988
Micah1221's picture

A good effort was put into the visual. I like the "We come in pieces" copy. Unfortunately, people have no idea what makes this candy/brand unique or tasty and the humor fails to make up for that.

Micah1221
Activity Score 202
Graphic Designer
pencilhead's picture

lol i like it

pencilhead
Activity Score 231
Art Director
certaintly's picture

ends up being just a silly pun

certaintly
Activity Score 3988
Inkwell's picture

I look forward to the inevitable "Take me to your eater" follow-up.

Inkwell
Activity Score 148
Copywriter
certaintly's picture

lol

certaintly
Activity Score 3988
kleenex's picture

Cute...

kleenex
Activity Score 58791
Web Designer/Developer
Owolawi's picture

Looks visually pleasing,but the pun might be lost on a lot of people.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

stewie's picture

funny, like it

stewie
Activity Score 98
Art Director
jackblack's picture

Kind of silly and fun.

jackblack
Activity Score 2363
Art Director
Rashamkol's picture

K.I.S.S

Rashamkol
Activity Score 9
Copywriter
Jase Corbs's picture

All that super advanced Alien gummy bear technology, travelling for eons of time and unprecedented light years away from earth.

Just to be eaten. As sacrifice. For the greater good of Tent'a's home-world.
What a horrific story this could actually be.

I think it is done this way because they thought of their slogan first, and then followed up with the visual component to suit their slogan.
It's not supposed to be done that way...

Jase Corbs
Activity Score 56
Creative Director
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