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Chess

Campaign
Agency Network: 
Published/Aired: 
March 2009
SKY:  Chess

Description

Print advertisement created by DDB, New Zealand for SKY, within the category: Media.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Gavin Siakimotu
Head of Art: Mike Davison
Designer: Cliff Li
Retoucher: Gordon Moir
Copywriter: Paul Hankinson
3D Artists: David Partridge, Ben McGrall, Ben Parry
Account Director: Danielle Richards
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Guest's picture

i dont know but i love it ;)
made me smile.

Guest
adsrule's picture

That's an interesting way to do it. Funny.

adsrule
Activity Score 181
Schizzy's picture

These are hilarious! Don't know if award show judges will appreciate it though...

Schizzy
Activity Score 203
Copywriter
Guest's picture

jajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajajaja
bwahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha hah

Guest
ninjak's picture

this is the best outa the 3

ninjak
Activity Score 76
mckeephoto's picture

Of the three, this one is the best, imho.

mckeephoto
Activity Score 83
Boston, MA |

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

Guest's picture

hahahaaha...

average idea, good 3d and cheap production...

Shutterstock images... no: 11000653

Guest
Primachenko's picture

It's funny - yes. But it was done before. Not in advertising, in "Robot chicken" cartoon show.

Primachenko
Activity Score 53
Voskhod
Guest's picture

Robots acting like humans? Wow what a fresh thought...Not!
Stupid ad, wasted production. If you like 3D, go do a movie.
Advertising is about IDEAS.

Guest
ricklongo's picture

No, advertising is about selling your product to a target audience.

This does that in a funny and interesting way. 1st idea or not, it works.

ricklongo
Activity Score 1244
ADcoke's picture

jajajajjahahahha cool, i like it

ADcoke
Activity Score 160
buscando trabajo
theinspector's picture

Nice

theinspector
Activity Score 121
Guest's picture

Primerísima idea... pero excelente dirección de arte,

Wow predator has a tiny feet

Guest
Guest's picture

i reckon these are pretty darn good.. simple clear funny and well executed.. very nice

Guest
Guest's picture

It´s very fucking funny and it makes a point for the product. It´s not the most innovative thing to do but it makes people laugh so i would say it´s a winner. Hopefully the award judges will see it the same way.

Guest
Guest's picture

I like it. But haven't we seen the same idea done for Alien v Predator in an award book? TV, Alien having a shower, predator turns on tap. Various other domestic A v P situations, not involving combat. This is anice way to take the same idea into print though.

Guest
Guest's picture

jajajajajajajajajajaja
hahahahahahahahahahaha
yea I also like these

By the way can someone please help me - what does jajajaja mean??

Guest
Guest's picture

dont know but its annoying.

Guest
Guest's picture

German for yes.

Guest
Guest's picture

German for yes.

Guest
Guest's picture

Bollocks.

The film Sky was running was Alien vs Predator Requiem.

Not Alien vs Predator.

So this is just *sigh* another scam.

Guest
samwanzer28's picture

Veering away from violence even just for the ad. Interesting.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

ja. now I know the meaning. thank you kid sir/madam :)

Guest
Guest's picture

Excellent ad.

But I have to say there ar two errors in the chess set: 1) White side plays first, so Alien is wrong moving the first piece. And 2) The chessboard is placed in the wrong side, the right square of the first row of each player must be white.

Best regards

Guest
Guest's picture

just to echo the previous comment----board is set up wrong....DOH! Seems they have a bit to learn after all..

Guest
Draculina's picture

Oh Boy, I love it! It's marvelous. But Shame on you, dont you know anything about chess..? Predator should begun the game not alien..

Draculina
Activity Score 8
Grafipress, c.a. |

____________________
^V^ graphic evolution had just begun ^V^

JAG's picture

Very nice direction. Art work superior. Tensity gives energy to the scene. Gets point across to audience very quickly.

JAG
Activity Score 166
Web design
Guest's picture

Very cool!

Guest
manumartin5's picture

excellent.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
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