You know what it’s like … you’re comfortably settled in the back of the car, lulled by the sound of the engine and the passing landscapes, and sleep creeps up on you. Your eyes close, your body relaxes, your head drops from left to right and very quickly you find yourself in a very improbable position. Your neck is at a 45° angle, your face is crushed up against the window and your arm stuck is in the seatbelt. You’ve had a very bad sleep and you look completely ridiculous. And that’s all it takes for your loved ones to make fun of you and rush to capture your contortion act to share on social media.
ŠKODA wanted to acknowledge and respond to this insight, familiar to anyone who’s ever tried to get some sleep on a car journey. The Sleep Package, a USP available as an option, consists of two adjustable headrests so that passengers can finally get some proper, comfortable sleep. And that means no more stupid positions and silly photos!
Print advertisement created by Rosapark, France for Skoda, within the category: Automotive.
Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Copywriter: Dimitri Lucas
Art Director: Anthony Lietard
Managing Director: Sacha Lacroix
Group Account Director: Romain Bruneau
Account Director: Maxime Persuy
Project Manager: Clara Bizet
Strategic Planner: Louise Imbert
Social Media Manager: Clément Bonnet
Community Manager: Céline Mingot
Art Buyer: Phitsana Dieu
Print Production & Post-production: Julia Flusin, Delphine Cotellon
Communications Director: Lauren Weber
Photographer & Director: Sophie Ebrard
Agent: Wyatt-Clarke & Jones
Print Post-production: Nick Nedeljkovic