"It was a great challenge to craft this stylized and playful world of traffic/test dummies. World of a test-lab where nerdy scientists keep measuring the impact of cycling crashes. We had to combine several approaches and film-making techniques to achieve this result. The calm and relaxed voice of the narrator who guides us through each story of dummies and gives the right edge to the exaggerated metaphor. "
This professional campaign titled 'Traffic Dummies' was published in Czechia in April, 2021. It was created for the brand: Skoda, by ad agency: Mustard. This Integrated medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 2 years ago by Dominika Tapajcikova of Stink Films Prague.
Advertising Agency: Mustard, Prague, Czech Republic
Production: Stink Films Prague
Director: Lubos Rezler
Dp: Filip Marek