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Sawubona Series

Agency Network: 
Published/Aired: 
September 2019
Sawubona Series
Sawubona Series
Sawubona Series
Sawubona Series

Description

In the wake of the Xenophobic attacks on other African nationals in South Africa, we decided to remind South Africa, of its famous phrase with which it welcomes visitors: SAWUBONA (I SEE YOU). The response to this is SHIBOKA (I EXIST FOR YOU). To drive home the point that we are incomplete without the other, we removed 'U' from sawubona, with the tagline, I DON'T SEE U. In the second press execution, we put the 'i' in shiboka on the ground, symbolising those that have been killed or attacked so far in the violence. We used the tagline I AM NOTHING WITHOUT YOU. #SayNoToXenophobia

Caption

Say No To Xenophobia

Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Ndukwe Onuoha
Art Director: Olaniyi Olajuwon Marc
Copywriters: Ndụka Dike, Bukky Tijani
Digital Strategist: Yemisi Kate Williams
Additional Credit: Emeke Ugbaja, Jide Akinlabi
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