We created a font based on the product design of the Serif TV. The idea of integrating itself perfectly into the home is represented in both, the typographic design and the headlines of the motifs. The unique I-shaped profile is more pronounced than ever and gives the Serif TV a fascinating appearance, that sets it apart from any other TV devices. It is the definition of pure, emotional design that gives living spaces their very own aesthetics.
Print advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Directors: Thomas Koch, Helge Knieß
Art Director: Thomas Koch
Copywriters: Benjamin Merkel, Helge Knieß, Christian Urbanski
Designer: Michael Fluhr
Client Service Director: Christian Konzack
Account Director: Martin Schürger
Director Marketing CE Samsung Electronics: Mike Henkelmann
Head Of Retail & Communication CE / AV Marketing: Petra Leifert