1 of 7 people using a homeless shelter in Canada, is a child. We chose to show homelessness through the hopes and dreams of a child. Because no dreams should be homeless.
This professional campaign titled 'Dreams, The Homeless Castle' was published in Canada in February, 2020. It was created for the brand: Raising The Roof, by ad agency: The Local Collective. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 2 years ago by Founder, Managing Director: Kaitlin Doherty of The Local Collective.
Advertising Agency: The Local Collective, Toronto, ON, Canada
President & Chief Creative Officer: Matthew Litzinger
Creative Director: Pepe Bratanov
Managing Director: Kaitlin Doherty
Solutions And Operations Director: Lauren Brown