Dumb Patents - Double Bike

Campaign
Agency Network: 
Published/Aired: 
March 2018
Samsung: Dumb Patents - Double Bike

Description

In the early past, women were denied to register their inventions just because of their gender. Meanwhile, even these dumb man’s inventions were approved.

Print advertisement created by Isobar, Brazil for Samsung, within the category: Electronics, Technology.

Caption

Meanwhile, the first computer algorithm patent was denied to Ada Lovelace.

A special project for gender equality in technology.

Advertising Agency: Isobar, São Paulo, Brazil
Creative Directors: Andrea Siqueira, Douglas Kozonoe
Art Directors: Camila Rocha/a>, Raphael Brites
Copywriters: Felipe Araujo, Airton Dias
Account Director: Camila Alvarenga
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halaby87's picture

nice thinking

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

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