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Don't waste your sperm

Agency Network: 
Published/Aired: 
December 2010
Repromed:  Don't waste your sperm
Repromed Print Ad -  Don't waste your sperm

Description

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia's leading infertility clinic. Unsuspecting potential candidates received the popular men's magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the "goods" to become an eligible sperm donor.

Print advertisement created by Jamshop, Australia for Repromed, within the category: Health.

Caption

Don't waste your sperm

Advertising Agency: Jamshop, Adelaide, Australia
Creative Directors: Mike Wilson, Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
Account Directors: Holly Eyres, Peter Joy
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Highest Rated

Guest's picture

Clever use of and old fave blokes' mag ad execution, Jam Shoppers.

Guest
Guest's picture

Seen it.

Guest
ivan's picture

You mean the Hombre campaign from 2007?
http://adsoftheworld.com/taxonomy/brand/hombre

ivan
Activity Score 16
Creative Director at Ads of the World
Guest's picture

Seen a similar idea last year from a student for a magazine competition...
that was better than this...

Guest
morse's picture

Fun idea. Only in Australia. :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Nice idea well executed.
Brave move from a conservative client.
Well done Johnny and Becq.

Guest
Prasad Weerasekara's picture

Ohooo..! very very good idea.

Prasad Weerasekara
Activity Score 657
Guest's picture

Nice idea well executed.
A brave move for a conservative client.
Well done Johnny and Becq!

Guest
ambareesha's picture

this glue idea its already done somewhere i've seen

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Guest's picture

Someone spunked da junk good and proper!

Guest
Guest's picture

Love it!

Guest
Guest's picture

Brilliant!

Guest
Guest's picture

ewww

Guest
Ads.chinaSMACK's picture

Disgustingly brilliant...

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture

old old old ideaaaaaa!..

Guest
Guest's picture

the question is not: has it been done?
it's rather: How many times did we see this?
come on... try harder!

Guest
Guest's picture

This is a 2006 ad. It appears in a Revista Nah! number. Its a very good idea but its already done

Guest
Felicitas_Pauker's picture

Done done and overdone

Felicitas_Pauker
Activity Score 179
thedesignaddict's picture
thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

It's funny when something that seems so obvious is presented - everyone claims to have seen it. This is a clever and original idea.

Guest
Guest's picture

@ thedesignaddict Your link shows girls in a magazine that someone has come all over. How on earth is that saying "Don't waste your sperm"??
Perhaps you're right. Maybe we should NEVER show an ad with a 'tree' in it because someone in Bulgaria once did an ad with a 'tree' in it. If you're going to make claims like 'done to death' - do some research first.

Guest
thedesignaddict's picture

Whatever. The message may be different, but the gimmicky delivery is a shameless rip-off. It gets a ZERO out of 10 for originality.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

@ thedesignaddict You say 'whatever'. Just shows how original you are lol.

Guest
Guest's picture

Clever use of and old fave blokes' mag ad execution, Jam Shoppers.

Guest
Anonymous Author's picture

I would not be 'lured into pulling the sticky pages apart'.
At the first glimpse of bare flesh suggesting that this was indeed spematozoa, as suspected,
the magazine would be burned and hands disinfected.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Oblabla's picture

i really like it! And personally never seen this before

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

MidasTouch's picture

FAIL.
Bad idea, bad realisation.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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