Boy racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.
This professional campaign titled 'Car For Sale' was published in New Zealand in December, 2010. It was created for the brand: Waitakere City Road Safety, by ad agency: Ogilvy. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Ogilvy, New Zealand
Executive Creative Directors: Basil Christensen, Damon O\'Leary
Creatives: Freddie Coltart, Matt Williams
Account Director: Paul Manning
Group Head: Richard Loseby
Producer: Amanda Chambers
Account manager: Olivia Gavan