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Beatboxer's picture

Gotta think fast and be quick.

Gym won't help you with that.

Buhhh!

Beatboxer
Activity Score 1517
Copywriter
philippertl's picture

Seriously?

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

ellehcimeo's picture

And to "be quick" you better have physical fitness. This guy looks like he's ready to go to sleep for a week, never mind having the energy or wherewithall to chase after and pick up all those papers.

Like these ads alot!

ellehcimeo
Activity Score 3376
Art Director
Chocolat's picture

awww...look at his face, i feel bad for him!

Chocolat
Activity Score 286
Art Director
• ω •'s picture

a nice change of target audience..great stuff!!

• ω •
Activity Score 193
Art Director
Jet Propulsion Lab's picture

This actually took me just a little longer to get.
But I guess it all makes sense. When you're fit, you're more nimble and agile.

Jet Propulsion Lab
Activity Score 10679
Copywriter
slim's picture

The weakest of the three cos bending over and picking up paper doesn't really require much stamina. Overall though, very strong campaign. Well done.

slim
Activity Score 1047
Copywriter
Jet Propulsion Lab's picture

That's what was tripping me up at first.
But I don't think this one is talking so much about physical strength as your reflexes.

Jet Propulsion Lab
Activity Score 10679
Copywriter
mrtalented's picture

this one is not as good as another two. it looks like this guy just got fired.

mrtalented
Activity Score 2171
Creative Director
no-ideas-original's picture

Yeah, he looks like he needs a bar more than a gym.

Worst one out of the three but overall I think its a brilliant and refreshing campaign.

no-ideas-original
Activity Score 106
Other
Fk Mikenj's picture

first though: Einstein ;)

Fk Mikenj
Activity Score 197
Graphic Designer
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