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Burger King

Baby Whopper

Description

2019 Burger King x Student Integrated Campaign / Clio Shortlist Winner
To get a new generation to love the Whopper from their very beginning, we created the Baby Whopper, a blended and layered Whopper specifically designed for babies. We pre-released the Baby Whopper in Hinesville, Georgia, the US city with the highest babies per capita, then we used footage from the event to promote the Baby Whopper for an April Fool’s Day launch in Burger Kings nationwide.

This student campaign titled 'Baby Whopper' was published in Canada in March, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 5 years ago.

Credits

Entrant Company: Miami Ad School Toronto, Toronto, Canada
Student: Patrick Gravel
Student: Lauren Hill
Student: Mirabelle Eze

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