A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents.
This professional campaign titled 'Big Smoke' was published on January 22, 2006. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 17 years ago.
Advertising Agency: Smak, Vancouver