Progressive Insurance

New Dr. Rick Spots

Agency: Arnold Worldwide


Our favorite fictional Parenta-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots.

In “First Contact,” a young homeowner calls in Dr. Rick to pay a visit to her husband, who has fallen deep into Parentamorphosis. They spot him out the window pristinely cleaning his trash cans, which are labeled with too many details, like his name and address. You can never be too safe, even with trash, right? And don’t even get him started on the hedges...

With "Elevator,” Dr. Rick uses the experience of riding in a crowded elevator as a learning opportunity. Avoiding small talk and facing the doors with the rest of the crowd may seem like simple tasks, but they can be especially hard for young homeowners. Luckily, Dr. Rick is up for the challenge.

This professional campaign titled 'New Dr. Rick Spots' was published in United States in January, 2023. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted over 1 year ago.


Client: Progressive Insurance


Chief Creative Officer: Sean McBride

Chief Client Officer: Val Bettini

SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan

Sr. Art Director: Diana Friedman

Sr. Copywriter: Evan Hohenwarter

Broadcast Producer: Sean Vernaglia, Maria Torres

Marketing: Alex McSweeney, Crissy Cavallaro

Project Managers: Eric Rubino

Business Affairs: Camara Price, Leo Do

Planner: Catherine Sheehan


Director: Martin Granger

Production Company: Moxie Pictures

Line Producer: Heidi Soltesz

Editorial House: Cosmo Street

Editor: Aaron Langley

Visual Effects: Zero VFX

Sound Design: Mike Secher/Soundtrack Group

Music: JSM Music

Color: Rob Bessette, The Color Refinery

Monster Energy


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