New Dr. Rick Spots
Agency: Arnold Worldwide
Our favorite fictional Parenta-Life Coach is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both :30 spots.
In “First Contact,” a young homeowner calls in Dr. Rick to pay a visit to her husband, who has fallen deep into Parentamorphosis. They spot him out the window pristinely cleaning his trash cans, which are labeled with too many details, like his name and address. You can never be too safe, even with trash, right? And don’t even get him started on the hedges...
With "Elevator,” Dr. Rick uses the experience of riding in a crowded elevator as a learning opportunity. Avoiding small talk and facing the doors with the rest of the crowd may seem like simple tasks, but they can be especially hard for young homeowners. Luckily, Dr. Rick is up for the challenge.
This professional campaign titled 'New Dr. Rick Spots' was published in United States in January, 2023. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 5 months ago.
Client: Progressive Insurance
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
Sr. Art Director: Diana Friedman
Sr. Copywriter: Evan Hohenwarter
Broadcast Producer: Sean Vernaglia, Maria Torres
Marketing: Alex McSweeney, Crissy Cavallaro
Project Managers: Eric Rubino
Business Affairs: Camara Price, Leo Do
Planner: Catherine Sheehan
Director: Martin Granger
Production Company: Moxie Pictures
Line Producer: Heidi Soltesz
Editorial House: Cosmo Street
Editor: Aaron Langley
Visual Effects: Zero VFX
Sound Design: Mike Secher/Soundtrack Group
Music: JSM Music
Color: Rob Bessette, The Color Refinery