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Agency Network: 
Published/Aired: 
July 2018

Description

A campaign highlighting the effects on the environment of the plastic bag as part of campaigning for Plastic Bag Free World and ‘Plastic bag free day.' To counter the well known ‘Bag for life’ initiative, we created ‘Bag for death.' With so many marine deaths attributed to plastic bags, the aim was to stigmatize single use bags by labelling them in an overly-dramatic way.

Print advertisement created by One Black Bear, United Kingdom for Plastic Bag Free World, within the category: Public Interest, NGO.

Caption

2 million plastic bags are smothering our planet every minute. Avoid further suffocation. Keep plastic bags away from people, animals and the planet. Choose a bag for life, not a bag for death.

Advertising Agency: One Black Bear, Birmingham, UK
Creative Directors: Richard Elwell , Jon Harrison
Art Direction: Jason Vinny Vinciguerra, Jon Harrison
Copywriting: Jason Vinny Vinciguerra, Richard Elwell
Retoucher: the-bunker.com
Photographer: stock
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