Agency Network: 
November 2007
Pepsi:  Surfing


Print advertisement created by BBDO, Germany for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, Düsseldorf, Germany
Executive Creative Directors: Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director: Michael Plückhahn
Copywriter: Christopher Neumann
Production: Stefan Kranefeld Imaging
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Charlie Pratt's picture

Love this one. Love it love it love it.

Not lovin' the "Dare For More" line, though. Although I don't know what else I would suggest, either. This as is entirely about the look.

Charlie Pratt
Activity Score 427
adrianapr's picture

"dare for more" is the positioning / slogan of pepsi, so the visual is very good...
the white part is a little little little too forced, but still, great ad.

Activity Score 1254
Filipe's picture

Love it too.

Activity Score 311
misterpanda's picture

its all forced JUS T SEE THE SKY, and the global position right now isn't this, (PEPSI: life offers endless possibilities) why dont you work with it?

Activity Score 282
Art Director at BBDO
adrianapr's picture

you´re right the positioning right now isn´t this, maybe that´s why we can´t see the date in this post...
i think it was pepsi´s slogan in... let´s say, 2002-2003 or so, i think.

Activity Score 1254
Fabian Kirner's picture

Hey Plücki! Ich gratuliere ganz herzlich! Grüße, der Fabse

Fabian Kirner
Activity Score 270
Creative Director
saurabh chandekar's picture

ya it;s good cheers

saurabh chandekar
Activity Score 41
indian magic eye
michelangelo_of_ad's picture

favorite of all 3

Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

Rog's picture

Coke already did this.
Playing straight off the logo graphic.
Twas on AotW just a few months back.
>>>> That's not an ad. THIS is an ad.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

lolita.c's picture

yes. i saw the similar before.
in here

but anyway, this campaign is better in art direction

Activity Score 12
sparkvisual's picture

Good art direction on these. Definitely a stopper if I'm flipping through a magazine.

Activity Score 56
Art Director |

<a href="" ><img src="" width="80" height="15" border="0" alt="View Mike Hahn's profile on LinkedIn"></a>

john doe's picture

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john doe
Activity Score 1571
Art Director
john doe's picture

(deleted by poster)

john doe
Activity Score 1571
Art Director
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