Gym Exercises, 3

Campaign
Agency Network: 
Published/Aired: 
September 2011
Pepsi:  Gym Exercises, 3

Description

Print advertisement created by BBDO, Chile for Pepsi, within the category: Non-Alcoholic Drinks.

Caption

Live light.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Art Directors: Cristian Seisdedos, Daniel Gomez
Copywriter: Andres Jamasmie
Illustrator: Carolina Angulo
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rehpani's picture

PEPSI LIGHT AHORA TE HACE SACAR MÚSCULOS???

rehpani
Activity Score 308
Etorres Publicidad/ITSU
HTG's picture

Ehhh,

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
Butterflea's picture

drink pepsi light and give up fitness mouais...

Kind of "Where's wally" like, funny yet hardly visible

Butterflea
Activity Score 38
Copywriter
Glut's picture

the fact of read, sunbath doesn´t mean you are doing "lighter" things. This actions can be done apart or completing exercise.
Bad idea for me.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
jeph's picture

Haha. The ad's *trying* to say "if you drink Pepsi Light, you won't have to exercise as much, because you're doing something good for yourself already."

Problem is, that's just silly, misleading and unrealistic. Bad idea for me, too.

jeph
Activity Score 156
Copywriter
kleenex's picture

HUH!!?!?!?!!

kleenex
Activity Score 58777
Web Designer/Developer
Login.'s picture

really bad

Login.
Activity Score 73
Copywriter at Perfil
thinkbot's picture
thinkbot
Activity Score 2
Graphic Designer
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