Change Direction, 4

Campaign
Agency Network: 
Published/Aired: 
April 2013
Penguin:  Change Direction, 4

Description

Print advertisement created by Y&R, China for Penguin, within the category: Recreation, Leisure.

Caption

A book can change the story of your life.

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Josh Holinaty
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peshawa.sofi's picture

The insight is nice, but the execution is very very bad.

peshawa.sofi
Activity Score 204
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