Pen

Published/Aired: 
June 2007
 Pen
 Pen

Description

Caption

Lacking energy?
When the smallest of tasks become a burde, you should take Ginsana - a more natural way to restore lost energy.

Advertising Agency: DDB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo
Art Directors: Duarte Pinheiro de Melo
Copywriters: Alexandra Duarte, Tomás Mayer
Photographer: João Palmeiro
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puppiepoppy's picture

SAME DRAMATISATION!!! BUt I think the Fenbid has better execution huh?
http://adsoftheworld.com/media/print/fenbid_pen

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Stigset's picture

wow, exact same ad.... too bad

Stigset
Activity Score 1454
Art Director
Arisca's picture

The girl is being examined by a chastising and hopeless teacher... She's alone in that spartan classroom... And you call that a small task? Also, it may keep people wondering if the Ginsana blew up the bic pen. The copy totally misses its mark.

Arisca
Activity Score 164
Copywriter
puppiepoppy's picture

Bad art direction...the font used, the typography, the photography, the retouching...well, I can go on and on.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

addyhoch10's picture

this picture's pure porn. and i mean naff 'n' cheesy 80s porn.

addyhoch10
Activity Score 2592
Art Director
hesjusthisguy's picture

The idea is OK but hate the art direction, typography and that odd endline "Force of nature". But I'm guessing that was a client thing...

hesjusthisguy
Activity Score 32
Copywriter
joelapompe's picture

Exact same ad as Fenbid !!! Wow...
www.joelapompe.net

joelapompe
Activity Score 4005
joelapompe's picture

But this one is from 2004, Fenbid is from 2006 ...

joelapompe
Activity Score 4005
itch's picture

nice idea. BUT, totally wrong art direction! typography! n suddenly, the yellow shape comes out from the corner in a weird shape. argh!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

itch's picture

nice idea. BUT, totally wrong art direction! typography! n suddenly, the yellow shape comes out from the corner in a weird shape. argh!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

mrtalented's picture

another oversized-object campaign?

mrtalented
Activity Score 2171
Creative Director
SurrealEndeavor's picture

I'm not liking this campaign, to unrealistic, could've been portrayed in a better way, as in she had to take a million tests or something.

SurrealEndeavor
Activity Score 56
Copywriter
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