Pen
Description
Lacking energy?
When the smallest of tasks become a burde, you should take Ginsana - a more natural way to restore lost energy.
Creative Director: Duarte Pinheiro de Melo
Art Directors: Duarte Pinheiro de Melo
Copywriters: Alexandra Duarte, Tomás Mayer
Photographer: João Palmeiro
SAME DRAMATISATION!!! BUt I think the Fenbid has better execution huh?
http://adsoftheworld.com/media/print/fenbid_pen
The girl is being examined by a chastising and hopeless teacher... She's alone in that spartan classroom... And you call that a small task? Also, it may keep people wondering if the Ginsana blew up the bic pen. The copy totally misses its mark.
Bad art direction...the font used, the typography, the photography, the retouching...well, I can go on and on.
this picture's pure porn. and i mean naff 'n' cheesy 80s porn.
The idea is OK but hate the art direction, typography and that odd endline "Force of nature". But I'm guessing that was a client thing...
nice idea. BUT, totally wrong art direction! typography! n suddenly, the yellow shape comes out from the corner in a weird shape. argh!
* it's not how good you are. it's how good you want it to be *
nice idea. BUT, totally wrong art direction! typography! n suddenly, the yellow shape comes out from the corner in a weird shape. argh!
* it's not how good you are. it's how good you want it to be *
I'm not liking this campaign, to unrealistic, could've been portrayed in a better way, as in she had to take a million tests or something.
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