Banco Santa Fe

Alzheimer ATM

Agency: Y&R


There are more than 35 million people in the world with Alzheimer’s. In Argentina only 10 % of people receive appropriate treatment for this disease. So, Taking advantage that a lot of people pass through the branches of Banco Santa Fe's doors, we made an interactive and innovative activation. Seeking to generate awareness in society on such an important issue, we intervened the ATMs and made them become an unforgettable experience for our clients.

This professional campaign titled 'Alzheimer ATM' was published in Argentina in June, 2016. It was created for the brand: Banco Santa Fe, by ad agency: Y&R. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Dhélet Y&R Latam, Argentina
Executive Creative Director: Martín Nino Goldberg
Creative Director: Federico Aubone
Copywriter: Camilo Santander
Art Director: Álvaro Salazar
Chief Agency Producer: Luis Pompeo
Account Director: Luz Illescas
Account Executive: Macarena Calvis
Company Production: Oruga Cine
Directors: Martín Levi, Fee Russo
Executive Producer: Ioni Borisonik
General Producer: Ariel Fainholc
Editor: Javier Falchi
Post Production: Santiago Travi
Music: Noroeste


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