ADVERTISING

FitVine Wine

Live Your Fit

Agency: Agency Squid

Description

That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is different. FitVine wants to make wine more approachable and relatable. At the end of the day, wine has been bringing all kinds of people together for centuries. Why not fill that void and be an inclusive wine brand rather than one that is haughty and exclusive. FitVine uses this position to focus on consumers first, and for their marketing and advertising, to ultimately lead to lots of varying creative outputs. Enter Agency Squid.

This professional campaign titled 'Live Your Fit' was published in United States in August, 2020. It was created for the brand: FitVine Wine, by ad agency: Agency Squid. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 12 media assets. It was submitted about 2 years ago by Miles Marmo of AGENCY SQUID.

Credits

Advertising Agency: Agency Squid, Minneapolis, United States of America

ADVERTISING

iStock Essentials

A young beautiful smiling girl f...

Artist: undefined undefined

iStock Signature

ecotourism

Artist: pigprox

iStock Signature

ecotourism

Artist: pigprox

iStock Essentials

container full of grapes poured ...

Artist: Nikita Popkov

iStock Signature

ecotourism

Artist: pigprox

iStock Essentials

picking grapes from grapevines

Artist: Nikita Popkov

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.