Save the green, 6

Agency Network: 
May 2013
PEFC:  Save the green, 6


In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Print advertisement created by JWT, Netherlands for PEFC, within the category: Industrial, Agriculture.


The Mexican rainforest is under threat. Choose PEFC certified wood products.

Advertising Agency: JWT Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot
Log in or register to post comments
kleenex's picture

The concept is not bad.

Activity Score 58791
Web Designer/Developer
certaintly's picture

good good good. clever. makes you think.

the old flag-recourse, but hey it works.

Activity Score 3988
certaintly's picture

concept maybe loses strength if it's repeated with so many other countries.....

the way i read it was "the forest is part of our country's identity" - - if you do this with so many other countries, that "rich" identity that's exclusive to you becomes diluted

something to think about

Activity Score 3988
salil.sharma's picture

Excellent Concept & Execution

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

tirthomitro's picture

finalists for sure

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture
Activity Score 4015
Elias Önder's picture

that is such a breathtaking idea, stunningly exectued!

Elias Önder
Activity Score 481
tatamarangon's picture


Activity Score 142
arielmx's picture

I do not think is real, the Mexican government does not allow the flag and emblem are used in marketing material, in this case ADVERTISING; these can only be used for government use in Mexico or abroad. But maybe it was made it only for a advertising contest.

Activity Score 12
Art Director at Freelance
Featured Content

Latest Collections