The chocolate bar with 6,000 excuses

Agency: Ogilvy


How do you earn 2.3 mill free media impressions, generate more than 20,000 stories online and boost your chocolate sales with 24%? Rename your chocolate bar after all The Good, The Bad and The Really Far Out excuses consumers use to justify buying and sharing chocolate. Watch the case study here:

This professional campaign titled 'The chocolate bar with 6,000 excuses' was published in Denmark in January, 2013. It was created for the brand: Marabou, by ad agency: Ogilvy. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: Ogilvy, Copenhagen, Denmark
Creative Director / Copywriter: Jakob Staalby
Copywriter: Christoffer Levin Nielsen
Art Director: Camilla Ploug
Graphic Designer: Michael Lauritsen


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