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Field

Campaign
Agency Network: 
Published/Aired: 
March 2017
Pedigree: Field

Description

Print advertisement created by BBDO, New Zealand for Pedigree, within the category: Pets.

Caption

When your kids leave home, replace them.

Advertising Agency: ColensoBBDO, New Zealand
Production/Film Company: Exit Films
Director: Adam Gunser
Sound Design: Franklin Road
Media Agency: Starcom NZ
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Highest Rated

kleenex's picture

I say it is different.

kleenex
Activity Score 58793
Web Designer/Developer
kleenex's picture

I say it is different.

kleenex
Activity Score 58793
Web Designer/Developer
Dzsoi's picture

See-say ad. If there was the replacing message in the brief, their contribution is pretty tiny.

Dzsoi
Activity Score 8611
Copywriter
Billoughsby's picture

For me, these absolutely live or die in how well they create a credible sense of a twenty or thirty year before and after. I think they score high, based on their success doing just that. Instant credibility. The copy seems flatfooted, sorry to say. And some, within the target and without, may find these too on the nose, or patronizing re people and wrong-headed re animals. But they feel truthy. The only thing missing is Harrison Ford in a washtub.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Filipp Paster's picture

Rude.

Filipp Paster
Activity Score 122
Copywriter |

Copywriter

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