ADVERTISING

Pedigree

Take a Baby Step into Parenting

Agency: BBDO

Description

PEDIGREE, after finding that 83% of millennials were delaying parenting, has set out to create a life-stage between life-stages, to find loving homes for shelter dogs. 
 
The latest adoption campaign throws light-hearted support behind couples putting off their parenting plans, and suggests a dog could be a great way to start their families instead.

Be it pressure from the in-laws, a love of freedom, or simply not being ready, Pedigree is turning millennials’ parenting hesitancy into a big thing for shelter dogs. 

This professional campaign titled 'Take a Baby Step into Parenting' was published in New Zealand in November, 2020. It was created for the brand: Pedigree, by ad agency: BBDO. This Integrated medium campaign is related to the Pets and Public Interest, NGO industries and contains 21 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: Colenso BBDO, New Zealand
Production Company: 3&7

Photographer: Steven Boniface
Media Agency: Wavemaker

ADVERTISING

iStock Essentials

Group of dogs outdoors. Pet dogs...

Artist: Vadym Terelyuk

iStock Signature

High angle view of large group o...

Artist: mgstudyo

iStock Signature

Woman at Home With Her Pet Dog

Artist: RichLegg

iStock Essentials

Three dogs playing outside. Look...

Artist: Vadym Terelyuk

iStock Signature

Woman doing lunges exercise with...

Artist: SimonSkafar

iStock Essentials

Bengal cat playing with a toy tr...

Artist: TopDigiPro

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.