ADVERTISING

Pedigree

One True Loyalty Program

Agency: BBDO

Description

The campaign launches with new creative that humorously depicts how most Loyalty programs require months of purchasing to earn a small reward – like a few airline miles or a free sandwich or coffee – but this first-of-its-kind program provides the immediate loyalty of a furry best friend while also supporting the transition of shelter dogs into pets with loving forever homes. When a new pet parent adopts a dog and purchases two bags of PEDIGREE dog food (15 lbs. or more) from now through October 31, PEDIGREE will pay for the adoption fee (up to $200).

This professional campaign titled 'One True Loyalty Program' was published in United States in August, 2020. It was created for the brand: Pedigree, by ad agency: BBDO. This Digital medium campaign is related to the Pets industry and contains 4 media assets. It was submitted about 2 years ago.

Credits

Advertising Agency: BBDO New York, USA

Merryfield
AT&T

ADVERTISING

iStock Essentials

Group of dogs outdoors. Pet dogs...

Artist: Vadym Terelyuk

iStock Signature

High angle view of large group o...

Artist: mgstudyo

iStock Signature

Woman at Home With Her Pet Dog

Artist: RichLegg

iStock Essentials

Three dogs playing outside. Look...

Artist: Vadym Terelyuk

iStock Signature

Woman doing lunges exercise with...

Artist: SimonSkafar

iStock Essentials

Bengal cat playing with a toy tr...

Artist: TopDigiPro

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.