The campaign launches with new creative that humorously depicts how most Loyalty programs require months of purchasing to earn a small reward – like a few airline miles or a free sandwich or coffee – but this first-of-its-kind program provides the immediate loyalty of a furry best friend while also supporting the transition of shelter dogs into pets with loving forever homes. When a new pet parent adopts a dog and purchases two bags of PEDIGREE dog food (15 lbs. or more) from now through October 31, PEDIGREE will pay for the adoption fee (up to $200).
This professional campaign titled 'One True Loyalty Program' was published in United States in August, 2020. It was created for the brand: Pedigree, by ad agency: BBDO. This Digital medium campaign is related to the Pets industry and contains 4 media assets. It was submitted over 2 years ago.
Advertising Agency: BBDO New York, USA