PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself.
PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results.
This professional campaign titled 'How to not do it yourself - A wall decoration, How to not...' was published in France in March, 2017. It was created for the brand: Yellow Pages, by ad agency: Sid Lee. This Digital medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Sid Lee, Paris, France
Executive Creative Director: Sylvain Thirache
Creative Directors: Céline Mornet Landa, Clément Mornet Landa
Senior Art Director: Yoann Plard
Art Directors: Hugo Demazière, Sophie Dherbecourt
Managing Partner: Johan Delpuech
Deputy General Manager: Bruno Lee
Account Director: Jean-Baptiste Destabeau
Account Manager: Thomas Lec’hvien
Production Director: Thomas Laget
Producer: Nicolas Lasjaunias
Digital Production Director: David Bismut
Digital Producer: Clément Cassajus
Production: Grand Crème
Director: Hugo Kerr
Producer: Julia Dutriez
1st Assistant: Gilles Langlois
Director of Photography: Sébastien Marchaland
Cameraman: Gabriel Dugue
Photographer: Hugo Souchet